I became fascinated with designing for belonging after struggling to find spaces that felt meant for me post-undergrad. As loneliness and social disconnection become increasingly common in the United States, I began exploring how design could help people discover and connect with third-space brands.

The Third Space Series explores this idea through conceptual spaces that bring brand, advertising, and UX/UI design together across three points of the experience: signal, invitation, and follow-through. Each point guiding people from discovering a space, to engaging with it, to becoming part of its community.

The following case studies explore what it means to design spaces that foster connection and a sense of belonging.