ajhdesigns
Conceptual Projects
The Playlist Lounge
Project Type:
Brand Design
Advertising Design
UX/UI Design
Software Used:
Project Description:
Playlist Lounge is a conceptual gaming and jazz lounge designed as a third space for young adults to connect through shared interests and experiences. Exploring how design can foster belonging through the brand experience, the project includes a brand suite, promotional materials, and a mobile app for discovering events, booking game rooms, and earning rewards.
Detroit Auto Show
Project Type:
UX/UI Design
Software Used:
Project Description:
The Detroit Auto Show app is a conceptual mobile experience designed to make attending the show easier and more engaging. The app includes an interactive vehicle catalog, favorites, show-floor navigation, and ticketing with customizable add-ons such as parking passes.
KeVita
Project Type:
UX/UI Design
Software Used:
Project Description:
This project explores the launch of a new product for KeVita through a new homepage section and dedicated landing page. The section introduces a new Blueberry Sparkling Prebiotic Lemonade flavor, while the landing page highlights the product line’s flavors, ingredients, gut health benefits, and recipe uses.
Creators on a Hill
Brand Design
Project Type:
Software Used:
Project Description:
Creators on a Hill is a conceptual conference designed for Christian creatives to connect, grow professionally, and support creative small businesses. The event branding includes a brand suite, promotional poster, vendor badges, weekend passes, and a branded giveaway bag.
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Boston Market
Brand Design
Project Type:
Software Used:
Project Description:
Boston Market is a rebrand project that reimagines the former restaurant brand with a fresh, modern visual identity. The project includes a complete brand suite and carryout packaging designed to bring the new identity into the dining experience.
Sunny Snaps
Project Type:
Package Design
Brand Design
Software Used:
Project Description:
Sunny Snaps is a rebrand and packaging redesign of Sunkist’s Thin Shortbread Cookies, giving the discontinued product a more modern and whimsical identity. The project includes a new visual identity and a fully cardboard package with a dual-opening sliding tray designed to improve both sustainability and the unboxing experience.
Aurora
Project Type:
Package Design
Brand Design
Software Used:
Project Description:
AURORA is a conceptual lighting brand created around a smart LED bulb. The project includes a brand suite and custom packaging, with a fully constructed box designed to securely protect the bulb while creating a thoughtful unboxing experience.
