Fantizzy Fizz

Project Type:

Brand Identity/Design
Package Design
UX/UI Design

Software Used:

Project Brief:

The beverage market often lives between functional health drinks that lack flavor and personality and indulgent lifestyle beverages that compromise nutrition. My challenge was to design a brand identity for a beverage that appeals to health-conscious Gen Z and Millennials without sacrificing taste, personality, or self-expression.

Project Solution:

Fantizzy Fizz is a sparkling prebiotic beverage that encourages consumers to live their dreams out loud. Through bold, dreamy, carnival-inspired visuals across packaging, e-commerce, and advertising, I highlighted its clean ingredients and nutritional benefits while positioning the beverage as “healthy liquid courage” for carefree summer adventures.

The Fantizzy Fizz brand draws inspiration from the theme of dreams. Not escapism, but being reminded of them and choosing to pursue them in the real world.

Carnivals, a common motif in dream aesthetics, became the brand's visual inspiration. Instead of illustrating normal clouds, each label features a grouping of fizzy, bubble-shaped clouds, keeping that dreamy, whimsical vibe to represent its sparkling beverage.

The Genty typeface was chosen for its rounded, bubbly, playful feel. Inspired by lifestyle photography, the imagery features young adults in action, at carnivals, roller skating, or living out the type of summer day you never want to end.

Visual Identity

The packaging features six flavors, each with its own mood and aesthetic inspired by a different moment throughout the day. Color gradients and carnival-inspired illustrations give each flavor its own vibe, while vegan, non-GMO, organic, and nutritional information communicate what’s actually inside the can. Together, the labels balance Fantizzy Fizz's healthier side with the brand's bold personality, all while telling the story of one long, endless summer day.

Packaging

The advertising brings Fantizzy Fizz’s personality to life through Instagram and billboard ads. Built around the idea of “healthy liquid courage,” the campaign highlights the lifestyle behind the brand, encouraging consumers to live their dreams out loud without guilt through bold visuals and playful messaging.

Advertising

The Fantizzy Fizz website extends the brand into a digital shopping experience where customers can browse flavors, learn more about each product, and purchase 12-packs online or find individual cans in stores. The Why Fantizzy? page supports the healthier side of the brand by breaking down key ingredients and benefits, giving customers more information about what’s inside the can before making a purchase.

E-Commerce Website