Leaves of a Wayfarer

Project Type:

Brand Identity/Design
Package Design
UX/UI Design

Software Used:

Project Brief:

A botanical teahouse built around exploration, relaxation, and discovery. Inspired by the journey of Leaf, an astronaut exploring the distant planet of Veridia, the project explores how storytelling can shape a cohesive brand experience across visual identity, packaging, and digital interaction.

Project Solution:

Created a narrative-driven brand identity that can be visualized from various mediums. Deliverables reveal a piece of the brand’s world, from a brand suite that mirrors Veridia's botanical nature to tea packaging inspired by Leaf’s botanical discoveries to an interactive Tea Bar kiosk where guests can explore ingredients and create personalized blends.

The visual identity is inspired by Veridia, a fictional planet filled with dense and diverse foliage. The earthy color palette is meant to reflect the planet’s natural environment. The handwritten nature of the GoodDog New typeface gives off a personal quality as it resembles Leaf’s handwriting from the many logs he documents during his supply runs in Veridia.

Visual Identity

Each flavor, Ginger Mint, Chamomile Citrus, and Lavender Chai, represents a moment from Leaf’s journeys through Veridia, with each blend inspired by a new plant he discovers along the way. The illustrations capture these moments of discovery, reinforcing the teahouse’s themes of exploration and curiosity. The side of the cans have a journal entry Leaf wrote that includes an image of a plant and notes detailing his findings.

Packaging

The teahouse’s Tea Bar brings the brand experience to life through an interactive kiosk where guests can experiment with different tea bases, botanicals, and spices to create a blend of their own. Once their recipe is complete, the Tea Bar provides the selected ingredients for guests to fill their own tea bag and steep their custom blends.

Tea Bar Kiosk