AJHDesigns
CASE STUDIES
THE PLAYLIST LOUNGE
PROJECT TYPE:
PROJECT DESCRIPTION:
SOFTWARE USED:
BRAND DESIGN
UX/UI DESIGN
The Playlist Lounge is a fictional jazz and gaming venue designed around one question — how can design intentionally guide people to engage and form meaningful connections?
The project includes a full visual identity system, an event poster, and a mobile reservation app, each piece designed to move someone through the experience of discovering, arriving at, and belonging to a space built for them.
BOSTON MARKET
PROJECT DESCRIPTION:
A rebrand for Boston Market, reimagined as a brand connected the city its named after. The Boston streetlight anchors the new identity — a symbol of community, warmth, and the call home to the dinner table.
Deliverables included a primary/secondary logo, color palette, and typography system that repositions the brand from fast-casual chain to neighborhood gathering place, where food, culture, and community all show up at the same table.
SOFTWARE USED:
PROJECT TYPE:
BRAND DESIGN
AURORA LIGHTBULB
PROJECT DESCRIPTION:
Designed brand packaging for Aurora, a conceptual smart LED lighting company built around the AURA800, a 60-watt RGB light bulb.
The project went from initial sketches to a finished physical package, including dieline development, Bristol board prototyping, 3D mockups, and a visual identity system. The branding is based on an original story featured on the box, tying the product's color-changing technology to themes of light, color, and restoration as a alternative to generic eco-friendly messaging.
SOFTWARE USED:
PROJECT TYPE:
BRAND DESIGN
PACKAGE DESIGN
CREATORS ON A HILL
PROJECT DESCRIPTION:
A full brand identity developed for a fictional weekend conference based in San Francisco, CA. The conference brings together Christian creatives to promote their businesses, network, and grow through entrepreneurial and creative workshops.
Deliverables include a logo, color palette, typography, pattern, merchandise, and event poster, compiled into a brand book.
SOFTWARE USED:
PROJECT TYPE:
BRAND DESIGN
KEVITA
PROJECT DESCRIPTION:
Designed a new homepage section and landing page for KeVita's Sparkling Prebiotic Lemonade. The landing page covers key selling points including fermented kefir water, flavor variety, gut health support, clean ingredients, and recipe uses.
A conceptual blueberry sparkling prebiotic lemonade flavor was also introduced through the homepage section, with a custom label designed for the brand.
SOFTWARE USED:
PROJECT TYPE:
UX/UI DESIGN
SUNNY SNAPS
PROJECT DESCRIPTION:
Sunny Snaps is a packaging redesign for Sunkist's Thin Shortbread Cookies, replacing its dated aesthetic with something modern, whimsical, and eco-conscious.
The original plastic inner tray was the starting point. It was redesigned as a fully cardboard sliding tray that opens from either end. Individual cardboard dividers were added to organize each pack upright, making the cookies easier to grab while elevating the overall unboxing experience.
SOFTWARE USED:
PROJECT TYPE:
BRAND DESIGN
PACKAGE DESIGN
DETROIT AUTO SHOW
PROJECT DESCRIPTION:
Designed a mobile app for the Detroit Auto Show to enhance the overall experience of its attendees.
The app includes an interactive catalogue of vehicles displayed at the Detroit Auto Show, which lets users browse and favorite each vehicle. Attendees can use an integrated map for easy navigation to vehicles on the show floor. The app also includes a ticketing system with customizable add-ons, such as a parking pass, making planning easier and improving user accessibility.
SOFTWARE USED:
PROJECT TYPE:
UX/UI DESIGN
SPOTIFY
PROJECT TYPE:
PROJECT DESCRIPTION:
SOFTWARE USED:
MOTION DESIGN
A 15-second pre-roll video ad made to highlight what Spotify actually offers beyond just music: podcasts and audiobooks too.
The spot uses kinetic typography and audio to move through each feature quickly and keep it engaging. Spotify's signature green stays at the core, but complementary colors are brought in to add visual interest and give each section its own feel.